Google Analytics 4 Fundamentals
with Jill Quick
About This Course
Hello! I’m Jill. I'm here to guide you through the transition from Universal Analytics to GA4, the new standard in Google Analytics. With over a decade of experience in analytics across diverse industries—from startups to global brands—I've designed this three-session course to make mastering GA4 straightforward and practical.
Who is it for?
This course is ideal for anyone who feels uncertain when using GA4 or thinks their data collection could be improved. It aims to:
Demystify the GA4 data model, showing how it fundamentally differs from Universal Analytics.
Unlock GA4's capabilities, revealing new opportunities to enhance your marketing strategies.
Develop a tailored GA4 measurement plan, aligned with your specific business objectives.
Navigate the GA4 interface with ease, ensuring you know where to find and how to use different reports.
What it is
Week 1: Understanding GA4
We start with the basics: how GA4’s data model functions and how it calculates metrics differently from Universal Analytics. This session will cover:
Event Mapping: Learn which site or app interactions to track and why.
Types of Events: Distinguish between GA4’s pre-defined and custom events.
Use Case Walkthrough: Apply what you’ve learned using a real-world scenario to spot potential data tracking gaps.
Homework: Practical exercises and a quiz.
Week 2: Data Collection and Configuration
Our focus shifts to setting up and configuring your GA4 property effectively, ensuring accurate and useful data collection. Key areas include:
GA4 Configuration Deep Dive: Essential settings that affect data quality.
Avoiding Common Pitfalls: Learn to spot and fix typical setup errors.
Audience Building and Channel Grouping: Optimize how you categorize and target your audience.
Homework: Configuration tasks and a quiz.
Week 3: Advanced Reporting
Our final week explores GA4’s reporting tools, focusing on how to extract actionable insights from your data.
Reporting Tools Overview:
Overview of GA4 Reporting Sources:We'll explore the different reporting tools available within GA4, each suited for particular types of analysis.
Standard and Explore Reports: How to access, customize, and derive insights.
Practical Use Cases: Hands-on scenarios to practice what you’ve learned.
Final Task: Refine your GA4 migration strategy.
Tools and Resources Provided
GA4 measurement strategy worksheets.
Engaging case studies and practical examples.
You will need access to a GA4 data stream via your own account or you can use a GA demo account.
What it isn’t
This course is focused on foundational and intermediate features of GA4, specifically designed to enhance your understanding and confidence. It does not cover:
In-depth Google Tag Manager (GTM) implementations.
Advanced BigQuery functionalities.
Detailed Looker usage.
How to Participate
Start Date: Tuesday Feb 4th 2025
(Schedule: Tuesday 4th Feb, Tuesday 11th Feb, Tuesday 18th Feb, 330pm-530p.m. BST/ 1030 a.m.–1230 pm EDT/ 730 am-930 am PST)
Duration: 3 weeks, 2 hours per week
Price: $500 USD
Click the button below to reserve your spot for $10 USD.
The remaining balance will be due when your cohort is scheduled.
*The TLC provides scholarships of up to $250 for this course. Please reach out to Kelly to apply.
About the Instructor
Jill Quick is an analytics consultant and trainer and has been working in digital marketing for a very long time. She helps brands get the most out of their measurement strategy through training, reviews, and audits, as well as troubleshooting and consulting.
She works with small start-up founders, agencies, and brands you own in your home. She has a knack for creating guided, practical, step-by-step, paint-by-numbers-style templates to get you where you need to be, faster.