TLC Panel: Brand Trust, AI, and What’s Breaking

Heya TLCers!

Sani's back to help me moderate! And we're talkin' AI again (of course) - but also - we've got Juliana Jackson again - because she's amazing. And this time - we want to add the incredible Wil Reynolds to the mix.

We're hoping to set the stage - just part 1 of what I hope will be a 3-part conversation (if I can get my ducks in a row).

This first part - we just want to name the problem. And who better than JJ and Wil (and of course Sani) to help everyone understand the problem.

So - what IS the problem?

In a nutshell - BRAND TRUST in the age of AI. Why is it breaking? Is it breaking? Why is it different? What does it mean to be "seen"?

Do people trust brands, platforms, AI, the same, differently than yesterday?

What happens when brands lose that trust? How can they fix it? Can they?

What happens when brands are no longer in control of their own narrative? When LLMs can search Reddit or, God forbid, Glassdoor for what disgruntled employees might say about your brand?

• What does “being seen” even mean anymore?

• Is visibility still something brands control?

• Where is trust breaking right now?

• Do people trust brands… or systems… or neither?

• How is AI changing what people believe?

• What happens when brands don’t “own” their narrative anymore?

• Are we optimizing for the wrong things?

• What feels most broken right now?

• What are we seeing that others might not be talking about yet?

Let's have some real talk about AI and trust.

Join the conversation May 22

8 AM Pacific | 9 AM Mountain | 10 AM Central | 11 AM Eastern | 5 PM Porto | 6 PM Malmo

*Zoom details will be shared on the TLC Slack community on the day of the event!

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