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Coming Soon

TLC Panel: Brand Trust, AI, and What’s Breaking

Heya TLCers!

Sani's back to help me moderate! And we're talkin' AI again (of course) - but also - we've got Juliana Jackson again - because she's amazing. And this time - we want to add the incredible Wil Reynolds to the mix.

We're hoping to set the stage - just part 1 of what I hope will be a 3-part conversation (if I can get my ducks in a row).

This first part - we just want to name the problem. And who better than JJ and Wil (and of course Sani) to help everyone understand the problem.

So - what IS the problem?

In a nutshell - BRAND TRUST in the age of AI. Why is it breaking? Is it breaking? Why is it different? What does it mean to be "seen"?

Do people trust brands, platforms, AI, the same, differently than yesterday?

What happens when brands lose that trust? How can they fix it? Can they?

What happens when brands are no longer in control of their own narrative? When LLMs can search Reddit or, God forbid, Glassdoor for what disgruntled employees might say about your brand?

  • What does “being seen” even mean anymore?

  • Is visibility still something brands control?

  • Where is trust breaking right now?

  • Do people trust brands… or systems… or neither?

  • How is AI changing what people believe?

  • What happens when brands don’t “own” their narrative anymore?

  • Are we optimizing for the wrong things?

  • What feels most broken right now?

  • What are we seeing that others might not be talking about yet?

Let's have some real talk about AI and trust.

Join the conversation May 22

8 AM Pacific | 9 AM Mountain | 10 AM Central | 11 AM Eastern | 5 PM Porto | 6 PM Malmo

*Zoom details will be shared on the TLC Slack community on the day of the event!

You can also now subscribe directly to the event calendar to the left.

TLC Panel: Accessibility, AI Discoverability, & SEO

Hi TLCers,

Over the last year, many of us have been watching a fundamental shift occur in how people discover, evaluate, and choose products and services.
Increasingly, AI systems are shaping customer perception, comparisons, trust, and purchase intent before a visitor ever reaches a website. For some organizations, the website may be shifting from a place of discovery into a place of confirmation.
If that’s true, what does it mean for all of us??? What does it mean for:

  • experimentation teams?

  • SEO strategy?

  • accessibility?

  • structured content?

  • UX and digital journeys?

  • measurement and optimization?

And perhaps most importantly: What should organizations actually DO about it?
Join me as we welcome back some super smart guests to talk about a really important topic:

  • Sani Manic, Co-Moderator, NoHacks (technical SEO & AI discoverability)

  • Alisa Scharf, Seer Interactive (AI discoverability & search strategy)

  • Shirley van Haalem, Online Dialogue (accessibility, semantic structure, and machine readability)

Join us for a practical, cross-disciplinary conversation exploring the growing convergence between accessibility, SEO, AI discoverability, and experimentation.
Topics will include:

  • Why AI-referred traffic may behave differently from traditional traffic

  • The shift from “website as discovery” to “website as confirmation”

  • Why semantic structure and machine readability suddenly matter more

  • Accessibility as both a usability and competitive advantage

  • Structured content, AI agents, and machine-consumable experiences

  • How experimentation teams may need to rethink metrics, journeys, and validation methods

  • Upstream influence and “brand impact” experimentation

  • Why websites still matter, but optimization may need to change

  • What human-centered design looks like in an AI-mediated ecosystem

This won’t be a “hack your AI rankings” discussion.
It will be a thoughtful discussion about how digital decision-making itself may be evolving, and how organizations can respond in ways that are measurable, meaningful, and genuinely useful for humans.

Join the conversation June 12th

8 AM Pacific | 9 AM Mountain | 10 AM Central | 11 AM Eastern | 5 PM Porto | 5 PM Amsterdam

For those of you interested, here's some of the stuff we're reading and writing right now that inspired this conversation:

*Zoom details will be shared on the TLC Slack community on the day of the event!

You can also now subscribe directly to the event calendar to the left.