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The TLC supports data & experimentation professionals through education, webinars, networking, mentorship, & conferences.
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TLC: Bringing an experimentation mindset to AI search with Will Critchlow
Hi TLCers!
Join me in welcoming back Will Critchlow to the TLC stage. Will is one of the few SEO experts who has figured out how to run SEO tests using the scientific method - and now, he is applying those skills to AI search!
Description
During a time of unprecedented change in how ordinary people discover products, brands, and retailers, there is a lot of over-confident guesswork being shared about what works and what doesn't. As with so many other disciplines, the "answer" is not a single, static thing, but needs ongoing experimentation. Bringing a background in the same kind of experimentation applied to traditional SEO, Will is going to show what retailers and brands are learning as they build out these programs.
Join the conversation October 16
8 AM Pacific | 9 AM Mountain | 10 AM Central | 11 AM Eastern | 4 PM London
*Zoom details will be shared on the TLC Slack community on the day of the event!
You can also now subscribe directly to the event calendar to the left.
TLC: AI & Cognitive Surrender - What an AI Learning Penalty Might Mean for All of Us
Hi TLCers!
Join me for a very important, but also a little spooky conversation, as we ask the question:
Is AI making us sharper, or is it doing the thinking that made us good at our jobs in the first place?
My son, Geoffrey Wortham, and I led a session on AI and Cognitive Surrender at MeasureCamp Chicago last weekend. It was standing room only, with people leaning in the doorway. Then, right when the conversation got really good... we ran out of time.
So we made everyone a promise. We'd do it again, give the content the time it deserves, and leave real space to talk it through together. This session is us keeping that promise.
We also picked the date on purpose. It's close to Halloween because, let's be real, this topic is a little bit spooky.
The spooky part
New research suggests heavy AI use may be wearing down the things that make us good at what we do: critical thinking, recall, and the drive to keep getting better. None of this stays in the classroom. When a task gets fully handed off, the skill behind it never gets practiced, and that same thing is happening on our teams and in our own work.
The research we plan to cover
What we'll cover
The Gen AI Learning Penalty
How LLMs Affect the Brain
Novices vs. Experts
The Skills Gap
Productivity vs. Motivation
If you read some of the research above, you’ll see there are lots of studies to cover. But we also plan to save plenty of time for discussion so we can talk about real ways to solve for all of these scary things.
This community, and this industry, is full of some of the most innovative and creative people we know. So, come ready to get a little spooked, then stick around to help us find some solutions.
Costumes optional. Thinking caps required.
Presenters
Geoffrey Wortham, Full-stack Software Developer & Solutions Engineer, Adjunct Professor of CIS, and private tutor for higher-level math
Me, Geoff's mom, TLC Founder, and organizer of Optimizers Conference
Join the conversation Friday 30 October,
8 AM Pacific | 9 AM Mountain | 10 AM Central | 11 AM Eastern | 3 PM GMT
*Zoom details will be shared on the TLC Slack community on the day of the event!
You can also now subscribe directly to the event calendar to the left.