Building Award-Winning Experimentation Cultures: Process, Data & Stats, Psychology, and UX
with Ruben de Boer and Kelly Wortham
This course was created by Online Dialogue, an award-winning consumer psychology and experimentation consulting firm & 2023/2024 Top-Influencer Forward Digital, founded by Kelly Wortham, Executive Director and Founder of the Test & Learn Community
About This Course
Kelly & Ruben walk through what will be covered in the course
You will join interactive modules designed to apply the learning to your everyday work in Experimentation. We will cover everything you need to move forward in a practice of experimentation culture including:
Process - structured methods for gathering knowledge about your customers at all stages, including various research methods
Data & Statistics - you will understand the foundations of quality data and most importantly - how to turn that data into actionable insights
Consumer Psychology - discover how consumer psychology and behavioral science work to boost conversion
UX - bring everything together and enhance user experience through data-driven design
Who is it for?
Everyone! Do you work in product? Marketing? Are you an analyst who wants to learn more about experimentation? Are you already working in experimentation but feel like your team is stagnating? There is a reason that teams who have taken the Online Dialogue training have won the Experimentation Culture Awards year after year. After serving on the jury for five years in a row, I saw a clear pattern and reached out to Ruben and Online Dialogue to ask them if we could partner to update the training and bring it to a broader audience. With the launch of the TLC Learning Groups, a beautiful partnership was made - and you are the beneficiaries.
What it is
During this course, Ruben and I will walk you through everything you need to know to run a great experimentation program and build an award-winning culture. You will have access to your instructors during the session and will be able to ask questions of your instructors in the Slack cohort in between sessions as you work on assignments (if helpful). After the course is over, you’ll have lifetime access to your cohort and an alumni channel including all members who have ever taken this course.
8 2-Hour Sessions*:
What if I can’t make all the sessions? No problem! Each session will include a recorded lecture with breaks for discussion that will not be recorded to maintain your privacy. After each session, the lecture recording will be shared with participants, so if you need to miss a session or two, you will still be able to catch up.
*Sessions may require the full two hours or may be as short as an hour, depending on the content for a particular week. The full agenda will be added below closer to course launch
Agenda:
NOTE: Actual start date to be determined closer to date
Week 1: Introductions, review of what we’ll cover, experimentation models, processes
Week 2: Deep dive into more experimentation models & processes with in-course practice
Week 3: Data and statistics, GDPR, what to do when you have low-traffic websites, lots of exercises!
Week 4: More statistics, including type 1 and 2 error control, impact analysis, MDE, and, of course - calculators!
Week 5: Test analysis time! From SRM to ROI to how to communicate your results.
Week 6: PSYCHOLOGY! Understanding our customers helps us build better websites
Week 7: Application of psychology to optimization strategies & hypotheses
Week 8: UX!
What it isn’t
This is not a technical deep dive into any particular experimentation or analytics platform
You do not need access to a particular platform (while there will be lots of exercises - we’ll give you access to everything you’ll need)
No prior experience is expected or necessary, but familiarity with experimentation is helpful (but not required)
How to Participate
Start Date: Tentative start date is March 10
Duration: 8 weeks, 2 hours per week
7-9 Pacific | 8-10 Mountain | 9 - 11 Central | 10 - 12p Eastern | 11-1p São Paulo | 3-5p London | 4-6p Amsterdam | 7:30-8:30p Mumbai
Price: $1,000*
*The TLC provides scholarships of up to $3,000 for TLC Cohorts - max $500 per scholarship. However, some sponsors have offered to match those scholarships. Thanks to the Conductrics (2), GrowthBook (1), and Convert (1) matching scholarships, this course has $2,000 incremental in matching scholarships with up to four 100% scholarships.
You read that right. You pay $0. You will have an opportunity during registration to request this scholarship. Please indicate the amount you are requesting at that time. Quantities are extremely limited and will be granted on a first-come, first-served basis. Please check the calendar and make sure you are able to attend all weeks.
Click the button below to reserve your spot for $10 USD.
The remaining balance will be due when your cohort is scheduled.
About the Instructors
Questions & Contact Info
Send questions about the course to:
ruben.de.boer@onlinedialogue.com
kelly@forwarddigital.org