Experimentation island (#Ei2025)
From February 26-28, 2025, we're bringing the brightest minds in optimization to St. Simons Island, Georgia, for an exclusive event. It’s one of the very few non-vendor optimization conferences in the US, and this one is truly special.
#Ei2025 is where optimizers share and learn how to improve results.
Here’s why:
All-inclusive Experience: Your ticket covers your hotel, meals (including two 3-course dinners!), and activities—making it easy to focus on learning and networking.
Diverse Content: The conference is packed with 1/3 single-track keynotes from leading experts, 1/3 unconference-style breakout sessions (giving you a chance to join the conversation or become the speaker), and 1/3 quality networking events—all designed to foster connections and inspiration.
Community Driven: #Ei2025 is organized by the Test & Learn Community (TLC) nonprofit. It is hosted & founded by Ton Wesseling, founder of the Optimizers Community, and is open to everyone interested in experimentation, no matter your industry or company size.
Fun & Engaging Atmosphere: Beyond the learning, we’ve got parties and social events planned each night—because innovation thrives when we mix work and play.
So whether you're looking to connect with peers, share ideas, or soak up fresh perspectives on experimentation, #Ei2025 is the place to be. Plus, it's held in a stunning location—what’s not to love?
Space is limited, so I encourage you to secure your spot as soon as possible. You can find more details about our speakers and register below.
FAQ
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Experimentation island (Ei2025) is designed for senior practitioners and above across all optimization-related fields. Whether you're a CRO, UX expert, copywriter, marketer, product owner, e-commerce manager, analyst—or just passionate about data-driven decisions through experimentation—you'll feel right at home here.
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Attending Experimentation island isn’t just good for you - it’s a smart move for your whole organization. In fact, it’s a cost-effective way to improve your expertise, compared to the high cost of poor decision making and underperforming digital efforts. By learning from well-informed experts and networking with fellow enthusiasts from various industries, you can drive good decisions, avoid costly mistakes, and gain a competitive edge.
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We offer two types of sponsorships at Ei2025: Event Partnerships and Community Partnerships. Event Partners are vendors who will host breakout sessions, have a booth, and run team games. Our Event Partnerships are full for 2025 - but reach out to get on the waiting list for 2026. Community Partners are agencies or consultancies that help promote the event to their networks and can purchase discounted bundled tickets for clients. Reach out to Kelly to learn more.
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Absolutely! In fact, that’s exactly how it works. Once you register, your registration will go through an approval process, so you won’t be invoiced right away. If you need an invoice within a specific timeframe—say for fiscal cycles—just let us know during the registration process. This way, you can secure your ticket without worrying about immediate payment.
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Ei2025 will take place on beautiful St. Simons Island, GA, at Sea Palms. We’ll have exclusive use of the entire hotel for the conference. Your ticket includes your stay, meals, and all activities—it’s all-inclusive!
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If you’re flying in, we recommend Jacksonville, FL (about 70 miles south) as the nearest major airport. During registration, you’ll have the option to sign up for our airport shuttle. If you’re using the shuttle, aim for flights that arrive by 11:00 AM, as the shuttle departs Jacksonville at 11:30 AM. Savannah, GA, is another option, about 85 miles north, though fewer flights are available. (You will need to arrange alternative transportation to Sea Palms from Savannah).
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Registration opens at 1 PM Eastern on Wednesday, February 26, 2025. The first session starts at 2:45 PM, so arrive in time to settle in and get ready for the fun!
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We’ll wrap things up at 1 PM Eastern on Friday, February 28, 2025. If you’ve signed up for the shuttle, it will pick you up at 2 PM, arriving at Jacksonville Airport by 3:30 PM.
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We’re curating a special event for everyone - including you. That means making sure we have the right mix of attendees to foster great conversations and learning opportunities. We limit registration to no more than three people per brand, ensure a balance between client-side, agency, and vendor attendees, and aim to include voices from across product, UX, marketing, data, and, of course, experimentation. The goal is to create an environment where learning extends beyond the sessions and continues over dinner and downtime.
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You’re in good company—Ei2025 is brand new, so everyone will be a first-timer! This is your chance to be part of the inaugural group and say, "I was there when..."
Our event app (which will go live before the event) will help you connect with others beforehand. Plus, our crew and Event/Community Partners will be there to guide you, introduce you to other attendees, and help you feel right at home.