It’s About Damn Time
Why I’m Genuinely Excited About the New Conductrics Website
First, some context, because transparency matters.
Conductrics has been a sponsor of the Test & Learn Community for a long time.
In fact, they were our very first sponsor, and I consider the entire team close friends. But this is not a sponsored post. This is just me reacting to something I’ve been waiting on for, honestly, years. 🙄 (Love you, Matt, and SO happy you hired Dominika!!!)
Kelly and Matt on the interview couch at Superweek, Kelly trying to hold back her fangirl adoration for her friend, mentor, and #mattgershoffed moment as Matt likely said something esoteric and brilliant all at the same time.
After 15 years of refusing to shout about their product, Conductrics has a new website. And I am genuinely excited about it.
Not because of the amazing design. Not because of the launch itself. But because it means something I have been hoping for, and frankly pushing them toward (sometimes rather insistently), for a very long time is finally happening. They are finally ready to tell their story.
A Great Difference!
I’ve worked with tons of great experimentation platforms over the years. And there are lots of great platforms out there. There is no shortage of strong options. But Conductrics has always felt different to me.
Not in a “this is the best platform for everyone” kind of way. (We all know that’s not how this works.) Conductrics is different in how they think. Different in what they prioritize. Different in how they show up when things get messy (which they always do.)
Starting with Hospitality and the why
From the very beginning, they’ve approached experimentation through the lens of hospitality, and I mean that very intentionally. Not “customer experience” as a buzzword or something that shows up in a slide deck, but actual, lived, customer-first thinking.
Every Conductrics test starts with the customer. What are they trying to do? What’s getting in their way? What would actually make this better for them? That’s the starting point, and then you figure out what to measure, not the other way around.
Because if you improve the customer outcome, the business metrics will move. They always do. It sounds simple when you say it out loud, but it’s not how most programs actually operate.
If you improve the customer outcome, the business metrics will move.
Most programs slowly drift toward optimizing whatever is easiest to track. Clicks, conversions, revenue. All important, but they’re outcomes. They do not tell you why people behave the way they do. And when you lose the why, you lose the customer.
That’s something Conductrics has never lost sight of. It’s baked into how they think about optimization, which is really about learning and understanding the people you’re optimizing experiences for, not just measuring the behavior of.
Listening! Dynamism! Fit!
What I’ve always appreciated is that this mindset doesn’t stop at your customers. It shows up in how they work with you, too. Conductrics folks listen, and I mean really listen. Not just to what you’re asking for, but to what you’re actually trying to solve for. What you are trying to accomplish, and why. They take the time to understand the real problem, the constraints, and the nuances. And they care just as much about your customers as you do. That changes the entire dynamic of how you work together. And, unlike any other partner I’ve ever worked with, if they don’t believe their platform is a fit, they’ll just tell you.
That last part matters more than people realize. They are not trying to force a fit where one does not exist, because they understand that a bad experience is bad for everyone involved. Their growth has always come from their customer base telling others about the platform (because they certainly aren't going to do it themselves… dammit, Matt!).
I’ve seen this play out over and over again. Not just in how they support a test or talk through an idea, but in how they evolve their own product and approach. They’ll adjust their stack, build something new, or change how they’re working with you if that’s what’s needed. Not because it was planned months in advance or fits neatly into a roadmap, but because it’s the right thing to do in that moment.
That’s rare.
Right Practice
It’s exactly how I think about so-called “best practice.” There is no universal best. There’s only what’s right for your business and your customers. Conductrics gets that at a fundamental level, and you can feel it in how they make decisions.
It ends up feeling like white-glove service, but not in a polished or salesy way (never salesy - trust me - far, far from it). It’s more like working with a team that has your back and is genuinely invested in figuring things out with you. If you’ve ever been in the position of supporting a client, you know how important that is. You need partners who won’t let you down, who understand the stakes, and who are willing to be honest with you when something isn’t the right move. That has consistently been my experience with them.
For most of the last 15 years, they’ve kept their heads down and focused on building—building their product, and building relationships with amazing clients. They haven’t spent much time marketing or telling their story, which is part of why so many people still don’t fully understand what they do or how they think.
Revealing the Revelatory
This new site feels like a shift. Not just a redesign, but a willingness to finally show the outside world who they are and what they stand for.
And I’m giddy.
Because I’ve known about this hidden gem for a long time, and it’s past time more people did, too.
This isn’t me saying anyone should go switching platforms. There is no one-size-fits-all answer in this space, and there are many great options. I’m the first to tell people that you have to find the right platform for your needs (and Conductrics will be the second!).
This is me saying that one of the most thoughtful, customer-first teams in experimentation is finally showing up more publicly.
And if you care about building better programs, it’s worth paying attention to when you are in the market.
And it’s about damn time.
Disclosure: Conductrics is a sponsor of the Test & Learn Community. This post reflects my own perspective based on years of working with their platform and team and does not represent a paid or coordinated placement.
