Mapping GEO: One Awkward Question at a Time

Last month, we introduced our new project, Mapping GEO—a year-long project where we ask experts, 'How do people find stuff today?' How will people find things tomorrow? Our goal is to tell the story of what’s happening in GEO (Generation Engine Optimization) and how that impacts us in the experimentation community. We’ll achieve this by conducting in-depth research and interviewing experts, collating the data and insights, and sharing all of this with you, our TLC community. 

For our very first Mapping GEO interview, I sat down with Alisa Scharf of Seer to talk zero-click searches and AI overviews… and mostly just realized how little I know. (Spoiler: she’s brilliant, I’m fumbling.) The takeaway? Traffic may dip, but conversions don’t have to — if you know how to track the right metrics and your brand’s visibility. This article has the real wisdom (from Alisa, not me).