TLC: Rethinking Marketing Analytics in 2025: Aligning Insights, Intent, and Impact with Juliana Jackson

Hi TLCers!

I'm so incredibly excited to welcome back my friend, the amazingly talented and wonderful Juliana Jackson, to the TLC stage! Juliana is here - as always - to drop some knowledge...and probably more than a few coins into the swear jar. It's fine. We love it. Bring it.

Description

Many companies fail to meet search intent with their content, missing opportunities to turn intent into revenue and conversions. In this talk, Juliana Jackson will explain how brands can use Voice of Customer (VoC) insights and first-party data strategies to bridge this gap. She’ll explore why most marketing content falls short, how experimentation can validate content decisions, and what steps brands can take to align with real user needs, ultimately driving better engagement and conversions.

10 AM Pacific | 11 AM Mountain | 12 Noon Central | 1 PM Eastern | 8 PM Sweden

*Zoom details will be shared on the TLC Slack community on the day of the event!

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