TLC: Beyond the Mention - How sentiment shapes AI Search with Celeste Gonzalez

Hi TLCers!

It's time to welcome a new speaker to the TLC stage. We've talked a lot about the technical side of AI Search as well as the importance of trust and visibility. But what about brand sentiment? Does it matter? How much does it matter? And how do we KNOW if it matters? Well, Celeste Gonzalez asked that very question - and more importantly, tested it. And she's coming to the TLC to share her results.

Description
Everyone's talking about AI visibility. Is your brand being mentioned? How often is it cited? But there's another question we should be asking: What is AI actually saying about your brand? Sentiment plays an important role in how brands are represented in AI search, and the way someone phrases their question can influence the answer they receive. So, Celeste tested it out to see how much prompt sentiment matters. In this session, she'll break down the experiment, share the findings, and explore why sentiment needs to be part of your GEO strategy. She'll look at what these results mean for brand perception, why tracking mentions alone doesn't give you the full picture, and how to use sentiment analysis to identify opportunities to improve the information AI has about your brand. 

Join the conversation March 12

9 AM Pacific | 10 AM Mountain | 11 AM Central | 12 PM Eastern | 5 PM London

*Zoom details will be shared on the TLC Slack community on the day of the event!

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