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Coming Soon
TLC: The New Rules of KPIs: Performance Measurement That'll Make You Take Action with John Lovett
Hi TLCers!
Join me in welcoming my good friend and former colleague, John Lovett, VP of Analytics at Seer Interactive, to the TLC stage. John is simply brilliant in his ability to cut through the noise and help companies use data strategically. In this talk, he'll help each of you figure out how to do just that.
Description:
Most dashboards are filled with numbers, way too many numbers that don't often lead to real decisions. If you've been relying on your old KPIs for measuring marketing success, without seeing action, it's time to rethink.
This session will explore how to move beyond tracking activity to creating KPIs that actually drive you to take action, not just in reporting, but across your A/B testing and optimization programs as well.
You'll learn how to:
Apply the "New Rules" of KPI design to cut through noise and find clarity
Separate true KPIs from vanity metrics (and why it matters more than ever)
Build KPIs that guide smarter experiment design, faster learning, and clearer decision-making
Use context, visualization, and trendlines to make your KPIs impossible to ignore
Create KPIs that scream when something’s wrong, not just when it’s too late
You'll leave with practical examples, a KPI checklist, and a clear framework for turning your dashboards and experiments into decision engines.
So join us, and join the conversation on July 18!
9 AM Pacific | 10 AM Mountain | 11 AM Central | 12 PM Eastern | 4 PM London
*Zoom details will be shared on the TLC Slack community on the day of the event!
You can also now subscribe directly to the event calendar to the left.
TLC: Real Talk About Excellence in Analytics with June Dershewitz
Hi TLCers!
Join me in welcoming back our friend June Dershewitz to the TLC stage. If you've been following June on LinkedIn, you've seen some of the great content she's been writing. I thought it was high time she came and shared some of that with our audience.
Description
The most effective data teams know how to build credibility, shape strategy, and act as thought partners to the business. In this presentation, June shares two decades of lessons on how to bridge the gap between data and the rest of the organization. She’ll cover how to intentionally grow your career as a data professional, structure a balanced team, understand what the business really needs, and move beyond reactivity toward long-term impact. Whether you’re leading a team or shaping your own path, this session will help you rethink what excellence in analytics can look like.
Join the conversation August 22,
9 AM Pacific | 10 AM Mountain | 11 AM Central | 12 Noon Eastern | 5 PM London
*Zoom details will be shared on the TLC Slack community on the day of the event!
You can also now subscribe directly to the event calendar to the left.