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Coming Soon
TLC Mentorship Summit Returns: Showcasing the Stars of the Future
After the phenomenal success of the inaugural TLC Live event in June 2024, we are super excited to announce the return of this amazing initiative. At the helm and flying over from the US is Kelly Wortham and joining her to moderate the sessions are Experimentation legends Els Aerts, Abi Hough, Lukas Vermeer, Ruben de Boer, and Ton Wesseling
The idea is we give stage time to up and coming stars who are nailing it in their organizations and want to share their fresh ideas with a larger audience and dip their toe into being on stage. Each ‘stage newbie’ will be judged and assisted by the mentors, and basically everyone wins! This session is a melting pot of talent.
As a huge added incentive to give these stars of the future more confidence they get a pre-event 1 2 1 session with Experimentation God of the Stage, Michael Aagaard.
This is a not to be missed event.
Get your tickets now! https://experimentationelite.com/
TLC: Putting the customer first: Focusing on value-driven experimentation with Sam Burge
Hi TLCers!
Please join me in welcoming Sam Burge, Marketing Analytics Manager at 1Password, to the TLC stage, as we explore expanding experimentation programs beyond isolated analysis by embracing an integrated, customer-focused approach.
Sam will share her perspective on combining quantitative analysis, qualitative user data, and experimentation to build stronger hypotheses and optimize for customer value. Drawing from her work across verticals—including eCommerce, healthcare, and now SaaS at 1Password—Sam will highlight real-world examples where she and her teams shifted focus from individual UI tests to journey-based optimization, driving better results and higher customer satisfaction.
This session will cover:
The power of integrating mixed-method research in experimentation
Examples of transitioning from surface-level UI tests to deep journey mapping
How a hybrid approach strengthens hypothesis libraries aligned with business strategy
Practical takeaways for growing and scaling experimentation programs
Description for talk: Expanding experimentation programs by moving beyond isolated analysis and embracing an integrated approach. We will chat about the powerful combination of analysis, qualitative user data, and experimentation to build stronger hypotheses and improve the customer experiences by optimizing for customer value. Include examples of past experimentation & optimization programs where we moved from many UI tests to focusing on the overall customer journey, which led to better results and customer satisfaction. Further highlighting how a combination of methods leads to a more robust hypothesis library that is focused on driving business success.
So join the conversation, May 30
9 AM Pacific | 10 AM Mountain | 11 AM Central | 12 PM Eastern | 5 PM London
*Zoom details will be shared on the TLC Slack community on the day of the event!
You can also now subscribe directly to the event calendar to the left.