Stop Using A/B Tests to Validate Bad Product Decisions
Too many product teams treat experimentation as insurance for features they've already built. That's backwards. Validation A/B tests happen too late to influence product strategy. Innovation and validation tests should work together to build better products, reduce wasted development, improve learning, and grow the business.
Velocity Is Not Your Goal. It’s a Symptom.
If your dashboard is full of velocity charts, win rates, throughput metrics, and giant made-up “impact” numbers… congratulations, you probably have a scorecard. Whether you have a healthy experimentation program is a very different question. More tests do not automatically mean more learning, better decisions, happier customers, or a better product. Activity does not equal innovation.