Kelly Wortham Kelly Wortham

AI & Cognitive Surrender: What a learning penalty might mean - The Conversation in the Chat

The cognitive shifts that have happened with new technologies... Each tool that lets us offload something also leads to some kind of surrender. When was the last time you memorized a new phone number? We started by sharing the research (because what else would a good researcher do?). Then, we opened it for discussion, debate, and SOLUTIONS - with some of the best minds in the industry. This post links you to both the webinar - and that conversation - so you don’t miss a thing.

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Kelly Wortham Kelly Wortham

Stop Using A/B Tests to Validate Bad Product Decisions

Too many product teams treat experimentation as insurance for features they've already built. That's backwards. Validation A/B tests happen too late to influence product strategy. Innovation and validation tests should work together to build better products, reduce wasted development, improve learning, and grow the business.

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Kelly Wortham Kelly Wortham

Velocity Is Not Your Goal. It’s a Symptom.

If your dashboard is full of velocity charts, win rates, throughput metrics, and giant made-up “impact” numbers… congratulations, you probably have a scorecard. Whether you have a healthy experimentation program is a very different question. More tests do not automatically mean more learning, better decisions, happier customers, or a better product. Activity does not equal innovation.

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