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Coming Soon
Build Your Experimentation Flywheel & Good CRO, Bad CRO Murder Mystery!
Hi TLCers!
It's 2026, and you're in for a treat! Two Optimizers are here, and they've got some amazing talks for you!
Our first speaker of 2026 is Dzifa Mensah, and she'll be sharing her talk, "Build Your Experimentation Flywheel: A 3-Part System for Reliable Impact"
Description: Is your A/B testing program running in circles? You launch test after test, but the results feel random. Sometimes you get a win. Mostly, you get noise, and it’s hard to pinpoint the real business impact. What if you could turn that sporadic effort into a predictable engine for growth? This talk is your blueprint. Dzifa will help you move beyond just "running experiments" and focus on building a system, a flywheel, powered by three interconnected parts: Volume, Value, and Velocity. She will show you how to diagnose which part of your flywheel is broken, how to fix it with real-world tactics, and how to create momentum that compounds your team’s impact quarter after quarter.
Next up, Sarah Cridland! Sarah will be sharing a murder mystery talk: "Good CRO, Bad CRO"
Description: What makes you an effective experimenter? Your ability to research customer behaviour, interpret the data, and make decisions has a huge impact on the results of your experimentation programme. How can you be confident you are making the right decisions for your customers and the business?
Sarah ponders this question through a good old-fashioned murder mystery. How can two detectives arrive at two completely different conclusions for the same murder? You’ll learn how to think like a detective, avoid common pitfalls and sharpen your investigative skills.
From flywheels to murder mysteries - oh my!
Join us, and get ready to have some fun in 2026.
Kelly
January 23,
9 AM Pacific | 10 AM Mountain | 11 AM Central | 12 Noon Eastern | 5 PM London
*Zoom details will be shared on the TLC Slack community on the day of the event!
You can also now subscribe directly to the event calendar to the left.
TLC: From guesswork to focus: How research strengthens experimentation with Andreea Muntean
Hi TLCers!
It's time to welcome back Andreea Muntean, UX Researcher, from Unite Students. You may remember her as one of the TLC Mentorship Summit participants from several years ago who presented in London at the first TLC Mentorship Summit, and then presented again for the TLC. Since then, Andreea has gone on to be mentored by and mentor several others and has grown to present on many stages - including the TLC stage!
Andreea will be sharing her talk about how research strengthens experimentation.
Description: What do failed A/B tests and Naruto Uzumaki’s early Rasengan attempts have in common? Too much energy, not enough control. This talk will explore how lightweight, continuous customer research can turn scattered A/B tests into a focused, high-impact experimentation engine, even in small teams or one-person setups. Anime knowledge not required, but otaku fans will spot a few familiar lessons along the way.
So join us, and join the conversation on January 30th!
9 AM Pacific, 10 AM Mountain, 11 AM Central, 12 Noon Eastern, 5 PM London
*Zoom details will be shared on the TLC Slack community on the day of the event!
You can also now subscribe directly to the event calendar to the left.