TLC: Bringing an experimentation mindset to AI search with Will Critchlow

Hi TLCers!

Join me in welcoming back Will Critchlow to the TLC stage. Will is one of the few SEO experts who has figured out how to run SEO tests using the scientific method - and now, he is applying those skills to AI search!

Description

During a time of unprecedented change in how ordinary people discover products, brands, and retailers, there is a lot of over-confident guesswork being shared about what works and what doesn't. As with so many other disciplines, the "answer" is not a single, static thing, but needs ongoing experimentation. Bringing a background in the same kind of experimentation applied to traditional SEO, Will is going to show what retailers and brands are learning as they build out these programs.

Join the conversation October 16

8 AM Pacific | 9 AM Mountain | 10 AM Central | 11 AM Eastern | 4 PM London

*Zoom details will be shared on the TLC Slack community on the day of the event!

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