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Coming Soon

TLC: Rethinking Marketing Analytics in 2025: Aligning Insights, Intent, and Impact with Juliana Jackson

Hi TLCers!

I'm so incredibly excited to welcome back my friend, the amazingly talented and wonderful Juliana Jackson, to the TLC stage! Juliana is here - as always - to drop some knowledge...and probably more than a few coins into the swear jar. It's fine. We love it. Bring it.

Description

Many companies fail to meet search intent with their content, missing opportunities to turn intent into revenue and conversions. In this talk, Juliana Jackson will explain how brands can use Voice of Customer (VoC) insights and first-party data strategies to bridge this gap. She’ll explore why most marketing content falls short, how experimentation can validate content decisions, and what steps brands can take to align with real user needs, ultimately driving better engagement and conversions.

Join the conversation September 5!

10 AM Pacific | 11 AM Mountain | 12 Noon Central | 1 PM Eastern | 8 PM Sweden

*Zoom details will be shared on the TLC Slack community on the day of the event!

You can also now subscribe directly to the event calendar to the left.

TLC LIVE! Problem-First Experimentation Evening with John Lewis

Powered by Creative CX

Organized by the Test & Learn Community and powered by Creative CX, this free, in-person event offers a unique opportunity to tackle a real-world customer problem provided by John Lewis and learn how to transform insights into actionable, impactful solutions - all while enjoying food, drinks, and community.

Location: Creative CX, 57 Southwark St, London SE1 1RU

Date: Wednesday, October 1st 6 - 8:30 pm

RSVP required

TLC: Ethical Experimentation with Namrata Agarwal

Hi TLCers!

I'm super jazzed to welcome to the stage a first-time speaker and 2023 Experimentation Culture Awards Team winner, Namrata Agarwal! Namrata is going to share with us her talk about a truly important subject - experimentation and the ethical implications of what we're doing. We're talking about ethics, inclusivity, and humility. I'm so proud to have her here. So please join me in a huge welcome!

Description: Ethical experimentation isn’t about running more A/B tests or chasing quick wins. It’s about humility, curiosity, and respect for the people who use our products. Let’s move beyond silos and solutions in search of a problem. Let’s build a culture where experimentation is thoughtful, inclusive, and-above all-ethical.

So join the conversation November 14!
8 AM Pacific | 9 AM Mountain | 10 AM Central | 11 AM Eastern | 5 PM CET